Sydney Sheedy

Sydney Sheedy

Senior Account Manager

Senior Account Manager Sydney Sheedy joined (un)Common Logic in 2011. Since then, she has broadened and sharpened her skills in marketing analysis, client operations, and excellent service.
What is your background?

Well, I’ve been with (un)Common Logic for... wow, 7 years now. This was my first job post-college, and interestingly enough, my first job interview. I graduated in December 2010 from Texas A&M University – Central Texas with a Bachelor’s degree in Marketing. Before that, I worked as a server at Pluckers Wing Bar and at Garner State Park.

What are your responsibilities at (un)Common Logic?

As a senior account manager, my responsibilities include client communication, account strategy, and managing the team of analysts. Starting my career as an analyst has been very helpful in account management since I’m able to understand the analyst world and the intricacies of the account at a more granular level. That said, the initial transition was pretty interesting as the roles are quite different.

What’s your favorite thing about working at (un)Common Logic?

Free coffee! What can I say; I need coffee! Seriously though, my favorite things about 360 is the people that I work with. I enjoy coming to work every day. Each person on the team contributes something different and we are able to have conversations where at the end of it, you’re thinking on a whole different level.

What’s the most challenging aspect of your job?

The most challenging aspect of the job is that I can’t take no for an answer. I am a very logical person, so I need everything to make sense. When performance fluctuates and I can’t identify why, it drives me crazy. Also, transitioning from the analyst side of things to account management was challenging, moving from the “in-the-weeds” view to a more holistic approach.

What makes Austin special?

I’m from Tiny Town, Texas, so Austin is special to me because there is just so much to see and do. Really, I’m mesmerized by the city and the abundance of restaurants, bars, and shopping.

Anything big happening this year outside of work?

Not that I know of; I’m taking the year off from big changes. I’m trying to figure out my next vacation spot…or I may just go back to Alaska since I love it so much.

What makes you (un)Common?

I am a walking contradiction. I’m indecisive, but know exactly what I want. I’m Texan through-and-through, but don’t like guacamole or queso. Being outside is my favorite thing, but I love my desk job. I’m not normal, but I’m 100% me.

What’s the biggest digital marketing change you think will occur by the end of 2018?

Based on what I’ve seen recently, this year the marketplace is changing significantly more than previous years. I think we are to a place where digital marketing has become the norm (though I would have suspected this to happen much sooner), but users are interacting with the space in a different way. Expenses are increasing, the space is changing, and it’s a challenging game to continue to drive improvements and growth. I’m continuing to look for not only the next big thing (of which there are several), but also what will drive incremental results and steady growth.