Sophia Burt

Sophia Burt

SEM Analyst

As an SEM Analyst, Sophia Burt's focus on learning new things combined with her artistic perspective make her a valuable addition to the (un)Common Logic team.
What is your background?

I graduated Ohio Wesleyan University with a major in business administration and a minor in art history. I had several internships in the arts during my time in college, and after living in New York City as a photographer’s assistant, I decided to move to Austin to learn some new skills, experience a new place, and pursue art in a less saturated (and expensive) market. I wanted to expand on my business skills while exploring a new career path. I found (un)Common Logic shortly after moving to Austin and immediately was drawn to the industrious atmosphere and eclectic group of people. I am now working at (un)Common Logic as a SEM analyst, bettering my business skill sets and learning a ton, while still selling art.

What are your responsibilities at (un)Common Logic?

I am a search engine marketing analyst, so I monitor account performance, implement client strategy, and optimize accounts according to our clients’ goals to ensure everything is running properly.

What’s your favorite thing about working at (un)Common Logic?

I love the atmosphere and people here. Everyone strives to deliver excellence, while bettering and supporting each other. It is a collaborative environment that pushes me to be my best.

What’s the most challenging aspect of your job?

I came into (un)Common Logic with very little knowledge of paid media, and this industry is constantly evolving at a rapid pace. What is best practice today could be entirely different tomorrow. College has nothing on the rigor of learning that comes with this job. Good thing I came here to learn.

Anything big happening this year outside of work?

Besides adjusting to a new city, I have had several opportunities to show my art, including a spot in an upcoming show in a gallery on 1st Street. Also, I got a dog!

What makes Austin special?

I love the combination of fast paced city with good hiking and creative people. I can go to a museum, see a dog parade, go cliff jumping, and go dancing all in the same day (I have).

What's the story you love to tell or the trick you love to do at parties?

When living in New York, I got to meet Julie Mehretu and help photograph/document her working on a massive mural in an unused church in Harlem. The murals spanned from floor to ceiling and required a forklift to apply the screen printing to the top. We would come once every few weeks to capture her progress, allowing me to see the slow creation of the beautiful pieces that ended up in the San Francisco Museum of Modern Art. I even got a special invite to a party in the church to celebrate the creation of the pieces. It was an amazing experience that I will always treasure.