What is your background?
I grew up in a small town in Ukraine, not far from Kyiv, where my day-to-day life was very different from my current life in Austin. Having lived and worked on two continents in very different cultures and in multiple industries, I have developed passions for fitness, learning, technology, and problem solving. After a successful career in fitness, I worked at a WordPress hosting company where I helped business owners and developers to fully utilize WordPress solutions. Working with website design and business growth led to my passion for Digital Marketing as nothing can be more rewarding than seeing how your ability to analyze data and make strategic recommendations can help grow companies.
What are your responsibilities at (un)Common Logic?
As a digital marketing account manager I work with B2B and B2C businesses and help them identify the right advertising solution for their goals. Together my team and I are responsible for building, optimizing, and managing a variety of different campaign types on Google Ads, Bing, Facebook and other channels and platforms. I take pride in our ability to generate a positive ROI for our clients and show them all that digital advertising has to offer.
What’s your favorite thing about working at (un)Common Logic?
It is the people I work with. Being surrounded by amazing and extremely smart people motivates me to work harder, help our team, and support one another.
What’s the most challenging aspect of your job?
Staying on the top of all the industry updates is always challenging. Things change in a blink of an eye and you need to not only stay informed but also be able to advise customers on possible opportunities and implications that each update brings.
Anything big happening this year outside of work?
The nonprofit that I’ve been on the board for 6 years now, Barkitecture, will be 15 years old this year! Can’t wait to see how many more dog lives we can improve in the next 15 years!
What makes Austin special?
Its people, music, and outdoors. Austin people are the nicest people in the world and combined with great hike and bike trails, amazing music, and tasty food, Austin is the best place to live and work!
What’s the story you love to tell or the trick you love to do at parties?
I have a slight accent when I speak. Back when I had just moved to Texas, someone who was new to Texas and hadn’t traveled much outside of the United States, after hearing my accent, asked me in all seriousness if I was speaking with an east Texas accent. My reply was that my accent was from “very East Texas”- Eastern Europe.