Donna Lagow
Director of Client Operations
What is your background?
My background includes managing PPC, SEO, CRO, and national broadcast media buys for multi-million dollar clients, lobbying, and overseeing government appropriations funding.
What are your responsibilities at (un)Common Logic?
In my role at (un)Common Logic, I am responsible for team and client retention and growth. I oversee client success, manager development, and team operational excellence. I have been a featured speaker at Digital Summit Portland, Hero Conf in Philadelphia, STAT Crawl in Vancouver, and Healthcare Internet Conference in Austin.
What’s your favorite thing about working at (un)Common Logic?
The people. They’re witty wizards, my very favorite kind of people. Everyone has an area of expertise, and there is a constant drive to conquer new technology and advance the team for the benefit of our clients.
What’s the most challenging aspect of your job?
It’s a good challenge: staying at the forefront of emerging platform and technology capabilities. To be truly skilled within this industry, you must continuously maintain your craft. There will always be new beta offerings and new interface updates to master.
What are your favorite hobbies?
My favorite hobbies include sailing to new island destinations, spin, and meeting new people for business or personal adventures.
What makes Austin special?
Tacos for breakfast/lunch/dinner/repeat. Outside of being a foodie haven, Austin maintains that perfect blend of nature alongside city-scape. The natural springs and trails which encircle downtown make for the best adult playground. You can easily wander into a live music venue and discover your new favorite band before the scouts from SXSW have to do it for you. Social gathering places tend to almost always have blended indoor/outdoor space under massive oak trees. The arts and culture scene is continuing to grow and it’s become such a magnet city for the creative and tech sector. And it is cheap! These are not New York City prices, folks. I’m an ATX recruiter, can you tell?
What makes you (un)Common?
I was the 1996 Texas Gatorfest Queen – it doesn’t get much more Southeast Texas than that!
What’s the biggest digital marketing change you think will occur this year?
We will all be robots! On a more serious note, agencies are moving to machine learning as a means to scale profitability for their partners. We will continue to see an evolution in the way algorithms and search products leverage deep learning to improve results.