Jules Lawrence

Jules Lawrence

SEO Analyst

As an SEO Analyst, Jules Lawrence uses his SEO experience, his eye for detail, and his commitment to ongoing learning to bring excellent results to clients.
What is your background?

I entered the SEO world after graduating from UT Austin with a journalism degree. After a few content writing internships, I knew I wanted to do something in digital because of the growth opportunities involved in the industry. Each SEO position I’ve held has been with an agency, so I’ve worked with a variety of B2B and B2C clients.

What are your responsibilities at (un)Common Logic?

As a part of the SEO team, I’m responsible for improving search engine visibility for our clients and driving organic traffic to their sites. We are responsible for creating cohesive strategies that include technical and architectural optimization, keyword research, and content development. I love the content development process and am always excited when that can be a part of the strategy.

What’s your favorite thing about working at (un)Common Logic?

To work at (un)Common Logic, you always have to be willing to learn something new. I know that I’m not going to get any better if I’m not pushing myself to learn, and everyone on the team contributes to an environment that supports learning, testing, and trying new things. I respect the heck out of that and am happy to be a part of a team that holds that mindset in high regard.

What’s the most challenging aspect of your job?

I think a big challenge with SEO is managing the perception of SEO. A lot of people think that SEO is a switch that can be turned on and off, when it is much more than that. SEO is about doing a lot of things the right way for a bigger change in the long-term. Explaining that can be difficult at times, but it is an important conversation to have.

Anything big happening this year outside of work?

I’m travelling to Curacao which is pretty exciting. I’m also making a push to go to more concerts and trying to improve my photography skills.

What makes Austin special?

There’s so much to do in Austin – I really believe there’s something for everyone. I like that there is a near-perfect balance of outside-y type activities while still maintaining a city feel.

What’s the story you love to tell or the trick you love to do at parties?

Super dorky, but I learned how to do that shuffle dance thing and will occasionally bust that out at the “right moment.” I feel like I only have a few more years of that being acceptable so I’m enjoying it while I can.