Jake Garza

Jake Garza

Account Manager

Account Manager Jake Garza develops strategies and nurtures client relationships by day, but by night he becomes a guitar hero - and we don't mean the game. Jake's excellence in his role is enhanced by his creativity and knowledge of a surprising variety of topics.
What is your background?

I grew up in West Texas in a small town called Levelland. I graduated from Yale University with a degree in Economics. After college I spent three years in the Oil and Gas industry while living in Houston. I then decided that I wanted to move to Austin and into the tech industry. This led me to sales roles with a few tech companies over the past few years. Since I had a experience interfacing with customers and a background in analysis, I felt Digital Marketing would be an excellent use of my skills. After meeting the people at (un)Common Logic, I knew that I had found a company that aligned with my values and standards.

What are your responsibilities at (un)Common Logic?

As an Account Manager I am responsible for setting the overall strategy that will help achieve our customers’ overall goals. In addition, I maintain customer relationships and manage the daily activities that ensure sustained success for my accounts.

What’s your favorite thing about working at (un)Common Logic?

I love the values that (un)Common Logic embodies from the top of the organization all the way down. Every person who works here possesses extremely high standards for their work while performing in an honest and transparent manner. Each team member at (un)Common Logic is willing to step up and help a fellow employee when they need it. I also love that I face new challenges all the time. This pushes me to continue learning and developing my skills.

What’s the most challenging aspect of your job?

It can be difficult to find time to experiment with new ideas outside of my day-to-day responsibilities. This is because there is a lot to juggle every day.

Anything big happening this year outside of work?

Nothing big planned currently, though I'm looking to make it out of the country towards the end of the year.

What makes Austin special?

There is so much about Austin that is special to me. I’m a huge fan of music. I love that there are so many great artists that play here regularly. I try to see as many of them as possible. I feel very free to be myself here and I love that no one is forced to fit in a box in Austin.

What makes you (un)Common?

I’ve been obsessed with the “sweet science” of boxing for the past 7 or so years. I’ve competed as an amateur and try to be at the gym at least 4 times a week.

What’s the biggest digital marketing change you think will occur by the end of 2018?

There are two things I think are rapidly changing digital marketing. The first is closed ecosystems competing with traditional search (think Alexa), and the second is the use of machine learning to continue targeting prospects with increasing granularity.