Elizabeth Crinejo

Elizabeth Crinejo

Director of Client Operations

Elizabeth Crinejo, one of our two Directors of Client Operations, has one of the most interesting backgrounds in the building: she's been a programmer, a chef, and a business consultant, among other positions. Now, she combines all the data-oriented, creative and client-service skills she's built to provide excellent service to our clients.
What is your background?

I have had a bit of a winding road professionally speaking including being a PR account executive working in the high tech sector, programming for a large consulting firm, cooking professionally, and consulting with businesses to grow and develop their management teams. It has been a truly great experience but I am happy to have finally found a company that fits all my needs, client relationship management, technical data-driven tasks, the opportunity to help the company and its people grow, and great culture. One of the signs that (un)Common Logic is a great fit for me is the number of skills from my past careers I have been able to use here, even the cooking!

What are your responsibilities at (un)Common Logic?

As Director of Client Operations, my primary job is to make sure our clients are happy and getting the results they want. I also work to make sure our employees are happy and have what they need to get the job done, whether that be training, time, or support. We have a great culture here at (un)Common Logic and the management team and I are constantly working to keep it that way.

What’s your favorite thing about working at (un)Common Logic?

I love the people. After working on my own for a number of years, it is a great to be able to come to work every day and interact with a smart, fun community of people. If I can sneak in another favorite I would say it is the variety of clients we work with; it is diverse and always interesting. As someone who is always interested in learning and growing, I love that we have kept our client list diverse versus focusing on one industry or market.

What’s the most challenging aspect of your job?

Getting it all done! I am always seeing new things I want to do or try and there just aren’t enough hours in the day.

Anything big happening this year outside of work?

Sadly, there is nothing big or shareable happening outside of work this year. I'm considering growing my hair out, but I don’t think that’s newsworthy.

What makes Austin special?

The food! While it has definitely changed in the 20+ years since I moved here, it has only gotten better. The food has gone from what I used to call ‘granola gourmet’ to actual big-league gourmet but without all the pretense and need to dress up for dinner. You can get a world-class meal here in shorts and a t-shirt; that is awesome.

What makes you (un)Common?

I can cook. Seems simple, but it is amazing how many people can’t cook these days! And I love it. I think of it as one of my superpowers. My favorite game is to walk into a friend’s kitchen where they say there is nothing to eat, and come out with a meal. I would love to have a 1-800-Whats-for-Dinner line where people call me and tell me what’s in the refrigerator and I give them an idea of what to make and how to make it. Cooking really is easy, you just have to jump in and be fearless; the worse that could happen is you eat take-out again, right?

What’s the biggest digital marketing change you think will occur by the end of 2018?

Balancing the rise of automation against the benefits of manual. Where do machines help and where do they hurt? I think this will be something agencies and marketers will need to figure out for themselves and their clients.