Director of Sales & Marketing
What is your background?
I grew up on the East Coast and received a BA in Political Science and Markets & Management from Duke University. Unsurprisingly, I’m a HUGE college basketball fan! The majority of my career has been spent working in startups, with a heavy focus on sales and business development. Outside of work I enjoy playing guitar, wine tasting, and roasting coffee, when I’m not screaming at the TV during basketball season.
What are your responsibilities at (un)Common Logic?
As Director of Sales & Marketing, my job is to forge relationships. The marketing challenges every company faces have never been more complex and my job is to help clients assess those challenges and determine if we can help. I also focus heavily on developing strategic partnerships, creating win-win situations wherever possible.
What’s your favorite thing about working at (un)Common Logic?
In two words: The Team. I have never encountered a team that better supports each other, both professionally and personally. The culture at (un)Common Logic pushes team members to reach their personal career goals, while maintaining a strong work-life balance. The result is the best combination of smart, hard-working people who genuinely care about each other and their clients.
What’s the most challenging aspect of your job?
Timing. Sales in a service business such as ours can be challenging because our ability to engage with clients is subject to their timing and needs. That’s why we focus on developing long-term relationships even with those who are not yet clients. You have to play the long game.
Anything big happening this year outside of work?
A couple years ago, I got married and we built a house together. Many people informed us that planning a wedding and building a house at the same time was a recipe for a canceled wedding. But we love our new house and both said “I do.” Now, we're watching our first child become a toddler!
What makes Austin special?
This city exemplifies the American melting pot. It is one of the most culturally-diverse cities in the country, with incredible restaurants and amazing live music.
What makes you (un)Common?
I am an auditory person with very high long-term auditory recall. It doesn’t make me a great singer or musician but I can remember a lot of movie quotes.
What’s the biggest digital marketing change you think will occur this year?
It will be very interesting to see how machine learning changes digital marketing over the next year. We are starting to see more and more practical applications for AI.