What is your background?
I’ve been involved in SEO since college, working as an intern and full-time associate on in-house marketing teams. My industry experience runs the gamut from home building to personal finance, from eCommerce to lead gen.
What are your responsibilities?
First and foremost, the SEO team and I delivering kick-butt results for our clients. We handle everything from big strategic discussions to the smallest title tag changes and everything in between. I tend to focus on content development and strategy as it relates to search engine optimization.
Beyond that, I oversee the development of the team and the SEO service offering. Are we delivering the most current, most effective insights for clients? Does the team have the tool and knowledge to deliver those insights in the most efficient manner? Does the team feel a sense of satisfaction and accomplishment through their work and development? My goal is to ensure the answers to those questions continue to be, “yes!”
What’s your favorite thing about working at (un)Common Logic?
My favorite thing about my co-workers is the intelligence and hustle shown by each and every person here. If you are the product of the company you keep, then I count myself lucky to work amongst some of the brightest, hardest-working folks in Austin.
What’s the most challenging aspect of your job?
Coming from a background of exclusively in-house roles, learning to juggle multiple clients (and the hard-and-fast deadlines therein) has been a challenging aspect of my job. That being said, the team here always looks to help each other out when deadlines get tight.
Anything big happening this year outside of work?
I’m lucky to continue my semi-annual guest lecture series on the digital marketing landscape for Baylor business school students.
What makes Austin special?
I have always treasured the robust live music landscape of this city. Through showing this city to friends and family, I have come to appreciate how special it is that Austin has gorgeous natural spaces within city limits.
What makes you (un)Common?
I’m a big believer in the idea that SEO doesn’t operate in a vacuum; successful optimization occurs when various business elements integrate SEO KPIs into their goals. When marketing and dev work together for the betterment of the site’s rankings, great things can happen. That drive to evangelize the integration of SEO into a business’ DNA is what makes me (un)Common.
What’s the biggest digital marketing change you think will occur by the end of 2018?
From an SEO standpoint, the hot-button change this year is the mobile-first index shift. Unless Google springs voice search analytics on us, this index shift will continue to be the most top-of-mind change for SEOs.