Brad Kaufman

Brad Kaufman

Senior SEO Analyst

As a Senior SEO Analyst, Brad combines his scientific background and analytical mindset with a helpful and curious approach to solving SEO issues.
What is your background?

I’m a scientist turned digital marketer. My background is in plant biology, but soon after getting my PhD I was introduced to and fell in love with digital marketing. I saw how the scientific method and analytics could be applied just as well in marketing and I was hooked.

What are your responsibilities at (un)Common Logic?

As a Senior SEO Analyst, I look at websites for our SEO clients and determine how we can increase public awareness of this business in search engines. This includes everything from performing website audits to finding technical improvements to thinking about organic marketing strategies.

What's your favorite thing about working at (un)Common Logic?

The team and building my own position. Everybody at (un)Common Logic is so friendly and is always happy to help. While we have titles and responsibilities, everybody here can mold their role to fit a gap we have. This makes me feel comfortable to explore topics that are SEO-adjacent as I might be able to apply them and help other teammates with them as well.

What's the most challenging aspect of your job?

Staying current on industry news. There’s always so much to keep track of. There are so many SEO newsletters, webinars, and blogs. Luckily, we keep everybody up to date by sharing our own learnings at team meetings, so if anybody missed an update, they are still informed.

What makes you (un)Common?

I don’t have a septum. One summer when I was working at a Boy Scout Summer Camp, I was hosting a trust fall. A participant didn’t secure their arms to their body properly and elbowed my nose. My septum got deviated and I had to have it removed.

What's the story you love to tell or the trick you love to do at parties?

I was once hours away from police sending rescue dogs looking for me. In college, I hiked the Midstate Trail across Massachusetts. The trailhead in New Hampshire was on a public backroad where 3 – 5 people could park on the side of the road. I figured I would park while I was hiking and get a ride from a friend back to my car afterward since it was out of the way and no signs saying I couldn’t. The hike was a great experience, and I learned a lot. Once I got home, I took a shower and started to relax when I heard someone knocking on my door. It was a police officer looking for me. Apparently, leaving my car for about a week at the beginning of a trail that goes from New Hampshire to Rhode Island is too long. They thought my car was abandoned and impounded it. They sent humans to search for me and if they didn’t find me at my house, they were going to send cadaver dogs, thinking I committed suicide somewhere nearby. Life lesson learned: When I go on a multi-day hike, I now always have a paper under the windshield indicating when I plan to be back and move my car.