Ben Liu
Digital Marketing Analyst
What is your background?
I was born in the Dallas, TX area but also spent a lot of my later childhood in Maryland. I came back to Texas and ended up at UT Austin studying Biology. I then switched majors and added a minor in Business before working an internship in marketing with GE Healthcare. It took me some time to see what I really liked out of the things that I tried and that for me was both analytical/data-driven problem solving and the exciting field of digital marketing. I stumbled on UCL almost by accident and knew it was a perfect fit.
What are your responsibilities at (un)Common Logic?
As a Digital Marketing Analyst my responsibilities vary and my skills are pretty broad. Currently, I am serving primarily as an analyst for SEO clients working on improving their content, keyword strategy, and website structure. At the same time, I am also being trained to serve the other offerings of our agency in PPC and CRO. I love this aspect of the job since I enjoy learning and like to be a know-it-all.
What's your favorite thing about working at (un)Common Logic?
Hands down, it’s the people. Since I’ve joined (un)Common Logic, everyone has been extremely helpful, welcoming, and friendly every single day. The culture is fantastic, and it feels like no day with my coworkers is a dull day. We are a very lively bunch.
What's the most challenging aspect of your job?
I’d say the most challenging aspect is having to be very knowledgeable in a wide variety of industries to support our clients. In order to make content or keyword recommendations for clients, it’s important to be knowledgeable about their specific industry and be aware of common terms they may use. A lot of times this means having to get up to speed quickly on an industry and then having to make recommendations quickly as well.
Anything big happening this year outside of work?
I’m planning a trip to Europe this year as the pandemic comes to an end. This would be my first trip out of the country so I’m super excited for the adventure.
What makes you (un)Common?
What makes me (un)Common is the wide variety of things that I’ve tried and done. I’ve worked as a grocery clerk, veterinary kennel technician, referee, substitute teacher, salesman, waiter, audio engineer, and now digital marketer. I’ve played just about every sport at one time and have had too many hobbies to count.