A great many companies operate based off an ethos, or a basic set of accepted moral platitudes. The big question behind these sets of core values is “are they rooted or ingrained within the culture”? Or, quite simply, “Do you do what you say you’ll do”?

Doing what you say you’re going to do is one of our six core values:

  1. Do What It Takes to Deliver Excellent Results
  2. Communicate Directly and Honestly
  3. Have the Right Attitude
  4. Do What You Say You’re Going to Do
  5. Do the Right Thing
  6. Always Learn and Try New Things

Holding ourselves accountable to our core values is intrinsic within (un)Common Logic. So let’s dive a little deeper into what “do what you say you’re going to do” means here.

Why Does “Do What You Say You’re Going to Do” Matter at (un)Common Logic?

You may find yourself asking, “why.” Why would one such phrase be a driving principle within the organization?

The answer is simple. Doing what you say you’re going to do is an essential element of all successful businesses and professional development. To understand why such a seemingly obvious concept is important, think about what happens when it is not applied and adhered to. Further, what can happen if you find yourself in a loop of letting things fall off your radar, when you have ponied up to get them done?

How Does “Do What You Say You’re Going to Do” Impact You and Others?

There are many ways that doing, or not doing, what you say you’re going to do impacts you and those around you. Here are just a few:

  1. Integrity. For me, doing what I say I will do is a matter of integrity. I wouldn’t feel good about myself if I didn’t keep my word. My word means something to me — I do not take it lightly. This should ring true to most. Like in most great western movies, you always hear that at the end of the day, “my word is the only thing I got.”
  2. Self-Worth. Can you feel worthy when you let others down? Both professionally and personally, people who go back on their word do not value themselves enough to act with integrity. Ask yourself this simple question when considering the importance of this principle, as a company and as an individual: are you kidding yourself that you can feel worthy inwardly when you don’t keep your commitments? Self-worth is the result of treating ourselves and others with caring and respect. More to the point, having enough respect and care for others to “do what you say you’ll do.”
  3. Erodes credibility. It is not to say everything matters on the same level, but if you don’t “do what you say you’ll do,” your credibility decreases. After each one of your broken promises or associated commitments, your credibility decreases further, and question marks start to creep into every conversation. When you are unreliable in professional or personal situations, your reputation will suffer amongst your direct management team and your colleagues.
  4. Trust matters. Trust is built on small actions, not on the dramatic moments where your hand is forced to get the job done. So how does this equate from a business standpoint within (un)Common Logic? The fast-paced digital marketing world is ever changing and ever demanding. Being able to rely on your teammates is a fundamental key to success on a multitude of levels. Quite simply, if your customer or your teams cannot trust in you, ultimately you will fail.
  5. Stifled opportunity. When your team can’t count on you, everyone knows about it. People hesitate to reach out to an unreliable teammate, which means neither that teammate nor that team has the opportunity to grow they otherwise would have.

Where Does “Do What You Say You’re Going to Do” Apply at (un)Common Logic?

Here at (un)Common Logic, we, like many other businesses, find ourselves working under key principles to align from a business standpoint and personal professionalism. “Do what you say you’re going to do” only holds water if it happens. From everyday commitments like delivering a report on an account in a timely way, to larger professional undertakings, like establishing a cultural committee to discuss topics which impact employees outside of the workplace, (un)Common Logic takes reliability and accountability seriously in both our client service work and our interactions with each other, every day.
four people all giving thumbs up

What Happens When We Make a Mistake?

We are all human, we make mistakes. We forget. We fail. This is absolutely understood and even embraced here at (un)Common Logic; it’s from mistakes that we learn and it’s how you handle those mistakes that matters. Do you own them, communicate directly and honestly about them, use them to learn and try new things, and then do what it takes to deliver excellent results? And do you do better the next time? As long as you hold true to the company’s core values overall, there’s a path to success at (un)Common Logic.

The point here is to make doing what you say you’re going to do a habit. Strive to be someone of your word. Especially when it’s a “small thing,” make sure you do it. After all, if you fail at the “little stuff,” no one will trust you with the “big stuff.” Not only does this carry on the professional standpoint, the (un)Common Logic ethos holds true on the personal level.

Simply, if you hold yourself to a high level of integrity and you do what you say you’ll do, you’ll be successful in life overall and here in particular, as this is how we operate as a company!

Want to know more about how (un)Common Logic builds our winning culture?

Whether you’re thinking to hire (un)Common Logic or come work within our team, we know you’ll see our values in action every day!